The world of the traditional high street estate agent is under threat from the rise of digital and DIY options. RightMove has long been a first port of call for property hunters, but now estate agents themselves are moving online, offering some significant benefits over their bricks and mortar counterparts. So how can your business fight back against the online giants? It’s time for the traditional estate agent to up their game, and that means investing in better signage.
Enhance your business profile
Competition between bricks and mortar estate agents in London remains fierce, despite the rise of the online aggregators and DIY home selling solutions. So how can you make your business stand out from the competition? Strong and well designed signage acts as the gateway to your business, conveying brand trustworthiness, dependability and identity in the blink of an eye.
Offline branding through the use of great signs can help to define your unique value propositions, setting you apart from the other high street agents. Be bold with your design and use the best of modern technology to create a sign installation that really differentiates your business. For example, an LED illuminated sign can give a strong and professional look to your premises.
Investing in estate agent signs
Investing in new signage is one of the smartest things you can do in the battle for business. A well designed sign will act as a 24 hour advertisement for your business, building brand awareness every minute of every day, year round. When potential customers need your services, they’ll remember the impression that your brand made. Research by FedEx revealed that 76% of people have entered commercial premises based on the sign alone.
Estate agent signs get potential customers on board
Despite the amount of property porn that we can see online, nothing is as good as seeing a property for yourself and that’s where estate agent signs or boards can give you the edge. They promote interest, provide clear visibility for a property that’s for sale, and are a clear call to action to potential customers who are thinking of buying, and selling.
Your estate agent boards should be designed to achieve a range of outcomes – to attract the attention of passers-by and neighbours alike, since you never know who has a relative who is looking to move into the neighbourhood. These referrals can be tremendously powerful in influencing a buyer’s vendor decision making process. A proliferation of your boards not only builds brand awareness, it drives the impression that your company is the smart choice when you’re buying and selling property.
Employ the professionals
When you’re looking to invest in estate agent signs and boards in London, we’re your first port of call. We offer an integrated design and print service that takes advantage of a comprehensive range of cutting-edge, modern materials and technology to produce stunning signs with a high return on investment for our clients. Contact us via phone or email today to get more information.