If you’ve ever stopped and stared at a vehicle covered in incredible graphics, then you’re one of the millions impressed by this cost-effective form of marketing. Fully wrapped vehicles remain a relatively rare sight on our roads, but they make a huge impact wherever they go. If you’re unsure about whether a vinyl wrap is the right way to market your business or whether wrapping can damage your vehicle, we’ve looked into some of the most common myths about vehicle wrapping.
You can’t wrap a leased vehicle
This is a myth. In fact, most fully or partially wrapped vehicles are leased. Vinyl wrapping is not only a recognised marketing tool, but it can differentiate your cheap white van from all the others on the road. You’ll need to check your leasing agreement, but the fact is many leasing companies approve of vinyl wrapping, because it protects the vehicle’s bodywork against scrapes, scratches and dents.
Vehicle wrapping damages your paintwork
In the vast majority of cases, vehicle wraps protect the paintwork and help to ensure good resale value for your vehicles. However, if you have a wrap applied over damaged paintwork, there is the possibility that when the wrap is removed, the paintwork might suffer further damage. That’s why it’s a good idea to always do a pre-wrap inspection and take a photo of any compromised areas of the bodywork. Otherwise, your wrapped vehicle is protected from pollutants, dirt and UV damage.
You can’t remove a wrap once it’s in place
It’s true that the installation and removal of vehicle wrapping should be done by skilled professionals for the best results. But vinyl wraps don’t last forever and are made to be removable – otherwise, there would be vehicles driving around with outdated contact info and logos. Just as heat is used to seal the wrap in place, the application of additional heat will start the process of lifting the vinyl from the bodywork of your vehicle – it’s both easy and painless.
Car wraps aren’t worth the bother
When it comes to a cost per thousand impressions of as little as 4p, vinyl wraps are hard to beat as a marketing tool. And because you only have a single upfront cost, they far outstrip traditional marketing methods like TV and radio advertising in terms of being cost-effective. Put a vinyl wrap up against online advertising and it has the advantage of not being ad-blocked or perceived as an aggressive style of advertising. Of course, a great deal depends on the design of your wrapping – make it a simple and effective showcase for your branding with a unique URL or shortcode to track lead generation and a well-designed vehicle wrap is definitely worth the bother when marketing your business.
It’s all too much hassle
Wrong again. At The Sussex Sign Company, we offer a fully integrated service from design to installation, that lets your London based business get the most out of cost-effective vinyl wrap. We’ll advise you on the best way to get the maximum return on your investment and we’ll wrap your vehicles in a way that boosts brand awareness and recognition. Effective, eye-catching and an excellent way to differentiate your business, why not give vehicle wrapping a go and contact us today?