The University of Regina, which is based in Saskatchewan, Canada, raised eyebrows last week when it revealed that almost one million dollars would be spent on a single non-digital sign.
Dave Button, vice president of the university, confirmed that $950,000 had been set aside for the new sign, which will be made from stainless steel. The ‘University of Regina’ sign will measure six feet in height and will be seated on a low stone wall, allowing students and passers-by to rest in the lettering (at least in the ‘U’, that is).
The cost of the sign includes reconstruction of the pavement and landscaping.
Button explained: “When we do campus planning, we’re looking at 50 years and not looking year to year.
“When we did our consultations on the Campus Master Plan, people said that signage is a high priority. We see it as a high priority and it’s a matter of trying to get it done at some point and this was the year we chose.”
Button added that the new sign and pavement will be easier to clear of snow during the winter.
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