Few advertising structures can be more vital to mankind than a billboard sign erected in a village outside Lima, Peru. In addition to providing firms with an effective method of advertising their services, the billboard supplies drinking water to villagers in Bujama.
The innovative structure cost more than £21,000 to develop and produces a little under 100 litres of potable water every day. The system works by trapping moisture in the air and then converting it into water that is safe to drink. The water can be accessed via a tap.
William Eccleshare, CEO of Clear Channel Outdoor, which developed the billboard alongside Lima’s University of Engineering Technology, said: “This is outdoor advertising at its most inspiring: embracing new technology, working in partnership with a host of agencies and delivering a lasting benefit to the people of Bujama.”
Here at The Sussex Sign Company, we applaud Clear Channel Outdoor and the University of Engineering Technology Peru, for investing in a signage structure that can sustain human life in difficult conditions. Though the billboard is by no means inexpensive to produce, perhaps the model could be replicated or improved to provide water for people in other parts of the world.