5 Tips For Caring For Your Vehicle Livery
Choosing a car wrap is a smart move for the business that wants to make a great first impression, and then create a lasting one. Properly installed, car graphics can last for at least 8 years, creating millions of impressions whether you’re on the move or parked up outside your business premises. But once your … Continue reading “5 Tips For Caring For Your Vehicle Livery”
Business signage and the benefits of LEDs
There are many benefits to changing to LED signage. Did you know that the per-lumen price of LED bulbs has fallen by a factor of fifty since they first came into use in the 1960s? In fact, LEDs are now so cheap that there’s really no excuse not to use them for your illuminated signs. … Continue reading “Business signage and the benefits of LEDs”
Estate Agent Signs And The Regulatory Landscape
Before you order your estate agent signs in East Sussex, Brighton or across the country, it pays to know the regulatory landscape. This will ensure you don’t fall foul of increasingly steep fines. The code of practice, as laid down by the property ombudsman, is clear – you must not erect any form of for … Continue reading “Estate Agent Signs And The Regulatory Landscape”
Five Best Practices When Creating Retail Signage
Your in-store signage is the first point of contact between your retail business and your customers, and critical to creating a valuable customer experience. In fact, 88% of independent store owners surveyed by A.R.E. | POPAI intend to increase their budget for signs and graphics over their previous year’s spend. Retail signs are a highly … Continue reading “Five Best Practices When Creating Retail Signage”
Why Outdoor Signage Is As Important As Facebook
Facebook, Twitter and Instagram. You know you need to have a social media presence, but for a high street business, high-quality signage is still a savvy marketing strategy. Nothing builds brand awareness like outdoor signs that are well-designed, well-executed and displayed correctly. Visual communication While your Facebook page can build your digital profile, nothing brands … Continue reading “Why Outdoor Signage Is As Important As Facebook”
Get The Most Out Of Directional Signage For Your East Sussex Event
Whether you’re organising a charity fun run or a festival, directional signs are a critical part of the audience experience. Here’s how to get the best out of directional signage. Keep it simple They say that less is more, and it’s the smart approach when creating wayfinding signs for your event. Keep the design clean … Continue reading “Get The Most Out Of Directional Signage For Your East Sussex Event”
The Psychology Of Signage And Making It Work For You
If you’re struggling to break through the visual noise and get your business noticed, you may need to resort to psychological warfare. At least, you might need to look at the psychology of signage in order to break through and connect with your audience. Signs can increase sales, drive customer loyalty and improve the customer … Continue reading “The Psychology Of Signage And Making It Work For You”
The Power Of Colour And Vehicle Livery
Did you know the colour of your vehicle livery can actually influence behaviour? If you want to create the biggest impact with car graphics, then you need to pay attention to the colours you use. Evoke a response Colour is capable of evoking an emotional response across a wide range of people, although the perception … Continue reading “The Power Of Colour And Vehicle Livery”
The Sussex Sign Company scores top marks.
When it comes to ensuring the highest levels of health and safety for its staff and customers, The Sussex Sign Company has scored top marks. Based in Portslade, East Sussex, The Sussex Sign Company has a long record of providing some of the most innovate and creative signage in the South East and London and … Continue reading “The Sussex Sign Company scores top marks.”
The Rules Of Good Signage
Good signage earns attention, and it doesn’t bully your audience. But how do you know what a good sign looks like? Know your objectives It’s always tempting to put brand awareness top of your list of objectives, but how do you intend to measure what that looks like? Instead, bind your objectives to clear metrics … Continue reading “The Rules Of Good Signage”