The intriguing story of the pub sign, and why they still matter
Pub Signage – Restaurant signs – Night Club Signs If you own or manage a pub, you probably know a fair bit about its history and possibly even about how it got its name. The names given to pubs and inns up and down the United Kingdom offer fascinating snapshots of the nation’s history, commemorating … Continue reading “The intriguing story of the pub sign, and why they still matter”
Afraid of Change? How New Signage Could Revolutionise Your Business
New Signage Adds More Profit For Your Business Change can be a frightening thing. Everybody has a comfort zone they like to stay within, and change frequently represents a foray into the unknown and unfamiliar, which we’re often reluctant to make. People trust and like things they know and have always known – just look … Continue reading “Afraid of Change? How New Signage Could Revolutionise Your Business”
Why you should upgrade your shop front signs before summer arrives
We may only just have got Easter out the way, but the pleasant spring weather has probably made many people turn their thoughts towards summer. Long, lazy evenings with a cold glass of wine, barbecuing and dining al fresco, picnics in the park, days hot enough for ice cream at the seaside – not things … Continue reading “Why you should upgrade your shop front signs before summer arrives”
A unified brand: why corporate identity signage matters
Corporate branding is more important than you think Getting your branding spot on is key when you’re running a business, because branding is how customers are going to recognise you. The combination of a name, logo, colour scheme and slogan can be a really powerful marketing tool when you get them right, helping to shape … Continue reading “A unified brand: why corporate identity signage matters”
Your name in lights: how illuminated signs could get your business noticed
At some time or another, many of us have dreamt of seeing our name in lights. Treading the boards might be a distant hope and acting skills might be lacking, but you could still see your name in lights in another way, if you invest in illuminated signage. It may not be your own name, … Continue reading “Your name in lights: how illuminated signs could get your business noticed”
Disastrous rebrands, and how to avoid them
Companies rebrand themselves all the time, for a variety of reasons. Just as the clothing fashions which suited you a decade ago have probably changed, so too trends and fashions in branding can change over time, meaning that what suited your business back then might look a bit outdated now. Whether it’s a simple and … Continue reading “Disastrous rebrands, and how to avoid them”
Five reasons to update your vehicle livery
Whether you own a runaround vehicle or a whole fleet of cars or vans, updating the livery of your company vehicles will give your business a whole new lease of life. A brand new livery means so much more than simply making your vehicles look pretty. It can have a positive knock-on effect on other … Continue reading “Five reasons to update your vehicle livery”
Great design and print can help you grow your business
We may have entered a so-called ‘digital age’, but businesses overlook the power of print at their peril. Today, having a strong online presence is, of course, absolutely vital, with more aspects of our everyday lives being transferred online and the growth of e-commerce meaning any company – selling goods, products and services of any … Continue reading “Great design and print can help you grow your business”
What makes a great sign?
Signage is one thing no business can afford to get wrong. Because the signs on the front of your premises are always visible and always advertising you to the world, ensuring they stand out, look attractive and are memorable to potential customers is absolutely vital when it comes to winning that much-needed footfall on the … Continue reading “What makes a great sign?”
The Sussex Sign Company Is proud to sponsor the Let’s Do Business Brighton Expo 2017
The Sussex Sign Company is very proud to announce that it has been selected as the headline sponsor of 2017’s Let’s Do Business Brighton Expo, which takes place on May 11th this year. This is one of the most exciting and prestigious events in the South East’s business calendar, and The Sussex Sign Company is … Continue reading “The Sussex Sign Company Is proud to sponsor the Let’s Do Business Brighton Expo 2017”