If you’re thinking of investing in car graphics in Brighton, then you’re taking the first step towards turning your company car or vehicle fleet into brilliant visual assets with high quality vinyl wrapping.
That’s the power of turning your vehicle into a mobile billboard – this cost-effective marketing channel can drive everything from brand awareness to business growth. If you want to be marketing savvy, then you need a brand that’s on the go, just like your customers are. In fact, in the UK, we’re spending longer than ever behind the wheel, which means that your mobile advertising strategy can optimise the ability to reach a potentially huge audience.
Car graphics are the single most cost-effective marketing channel when measured in cost per thousand impressions, at just 0.4 pence. This power to reach a massive audience, with 97% of potential customers remembering the ad on the back of a van, is huge and makes a great first impression. 96% of people think mobile advertising is more effective than static billboards, with 98% believing this form of marketing creates a positive image of the brand.
Cost effective, influential and with the power to target demographics using GPS and messaging, vehicle wrapping offers a greater ROI than many more conventional forms of advertising.
Create an impact
Car graphics give you the perfect opportunity to really express your brand personality. Whether you use larger than life graphics to promote your brand personality or you just want to effectively market your latest promotions, car wrap can help. Get the graphics, colours, messaging and materials just right and you’ll create a massive impact, yet in a passive and non-intrusive way that customers like.
You can even ensure your message is seen day and night by using a reflective film for sharp daytime and nighttime visibility. Better yet, a reflective film helps businesses be seen and be safe during the long, dark winter nights, and that associates your business with a concern for safety and wellbeing in your customer’s mind. Plus, reflective graphics can create 40% more impressions.
Free your marketing
A vinyl wrap with excellent car graphics is a great way to free your marketing. Combine short, medium and long term marketing messages for the optimum effect using vinyls that can be changed quickly and easily, for timely and effective promotions.
The latest large format graphics can be installed more quickly, meaning your vehicle can be back on the streets and earning impressions as quickly as possible.
One of the great benefits of car graphics and vinyl wrap is that your design can be scaled across an entire fleet of vehicles for a streamlined, professional and consistent look. Whether you have a box van or a curvaceous coupé, there’s a vinyl product that could transform your windows, bumpers and other plastic surfaces.
Long lasting and offering superb value for money, vehicle wrapping is an eye-catching advertising channel that deserves to be at the heart of your marketing campaign.
Full wrap? Cast vinyl?
When you make the decision to exploit vinyl wrapping as a marketing channel for your business, you need to fully explore the options. For example, are you thinking of a half or full vinyl wrap? A full wrap will, as the name suggests, cover the entire vehicle, whereas a half wrap covers just the sides plus front or back.
To maximise the return on investment for a long term campaign, you’ll need to wrap your vehicles in cast vinyl with a cast substrate – this combination should last up to 5 years. However, if you have a short term campaign in mind, then calendared vinyl sheets offer a good solution.
Mind your Ps
There are basically four Ps to the production of your finalised vinyl wrap, and choosing a sign maker that offers integrated services at every step of the way means you’ll keep the production moving and enjoy a high quality end product.
The first P is for preparation. This is the stage where your budget and your marketing goals align with your designer’s ideas to create an outstanding design. Make sure at this stage that everything – fonts, logos and colours – align with your current marketing.
At the proof stage, you’ll have the opportunity to finalise your design and make any changes that you think are necessary. Next comes printing, where your choice of vinyl sheets are run through a wide format printer and printed with high quality inkjet inks that can match your critical colours for greater brand impact and recognition.
Finally, a crack team of installers will carefully place your vinyl car wrap around the vehicle. It’s their job to precisely align and affix the sheets, using a squeegee and heat gun for the best results. This operation really is key as to whether your vehicle wraps create the impression – and the impressions – that your business wants.
High awareness, low cost
At the Sussex Sign Company, we know all about maximising your ROI with vehicle wrap. We’ll create car graphics in Brighton and across Sussex that create a great first impression and really get your car notied. Whether you want to create a consistent fleet-wide look, protect the bodywork of your vehicles in order to minimise the effects of depreciation or simply exploit one of the most powerful visual marketing tools by having complete control over the way that your vehicles look, a marketing strategy based around car graphics and vinyl wrap is unbeatable. Contact us today via phone or email for more information.