Tesco Does Not Want to Be Kept in the Dark
Tesco has made an appeal to the Planning Inspectorate after plans to install illuminated signage outside its store in Saffron Walden were rejected by council officials.
Matthew Magee, corporate affairs manager at the supermarket, said: “The gantry sign is an important part of the store which provides information for our customers. We’ve worked hard to provide an appropriate size, design and location for the signage and we hope for a resolution of this issue soon”.
Uttlesford District Council turned down the planning application by Tesco in June. But Magee hopes the decision will be overturned by the Planning Inspectorate.
Residents in Saffron Walden are not happy about the prospect of an illuminated sign appearing outside Tesco.
68-year-old Trilby Roberts explained: “I don’t think Tesco needs an illuminated sign because everyone knows it’s there. The place is a glaring eyesore on the corner and they have a great big fascia with Tesco on it, so I can’t understand [the desire to install an illuminated sign], especially when the store is in a residential area”.
Here at The Sussex Sign Company, we do believe that companies have a responsibility to preserve the environment in which they operate, and sometimes illuminating your signage is not appropriate.