Copied Signage leads to Fish and Chips Feud

Whose Fish and Chips Are the Best?

A rivalry between two fish and chip shops in Oban, Scotland, threatens to escalate, after one accused the other of copying its shop signage.

The conflict arose after Nories fish and chip shop erected the sign: “Rick: ‘Best Fish & Chips I’ve ever had.'”

A similar sign had already been displayed outside neighbouring Oban Fish and Chip Shop for quite some time. Owner, Lilian MacDonald, is furious with Nories, which she accused of misleading customers.

The sign outside Oban Fish and Chip Shop reads, “‘The best fish & chips I’ve ever tasted’ Rick Stein.”

Celebrity chef, Rick Stein, had visited Oban to film Food Heroes, which was broadcast by the BBC. During his visit, Mr Stein dined at Oban Fish and Chip Shop, before telling Ms MacDonald that her fish and chips were indeed the best he had ever tasted.

Describing Nories’ alleged attempt to steal some of her business’ limelight, Ms MacDonald added: “I feel that they are trying to undermine me in my business.”

Here at The Sussex Sign Company, we cannot comment on the quality of fish and chips sold by either shop, but having read about this dispute in the national press, we would like to draw attention to the power and reach of outdoor signage.