Corporate Signage: When thinking of a company or a brand, what comes to mind? Perhaps the last experience that you had with the company flashes in front of your eyes, or maybe an advert that you saw which referenced the brand in question. When we consider our encounters and relationships with businesses and brands, we … Continue reading “Why use The Sussex Sign Company for corporate signage.”

You’ve spent months of planning, designing and building to spruce up the interior of your high street shop. It’s now opening day, and despite the marketing campaign you don’t attract anywhere near as many customers as you hoped and expected. It hurts even more because you’re sure you did everything right, no? The answer could … Continue reading “Don’t Underestimate the Importance of Shop Signs!”

Almost all businesses have signs nowadays – they’re simply essential to show customers where your store is, and have many functions that allow them to be one of the most powerful marketing tools in the arsenal of any business owner. But with signage so ubiquitous, how do you differentiate your company from the others? Illuminated … Continue reading “Halo Illuminated Signage: Don’t Ignore the Benefits!”

All retail premises on high streets face certain pressures these days, with growing numbers of consumers opting for online commerce against the general backdrop of commercial uncertainty over what the future holds. Despite historically high house prices, estate agents feel both of these pressures particularly keenly at the moment, and unless the Brexit affair is … Continue reading “A Powerful Tool: Differentiate Your Brand and Drive New Clients with LED Light Pockets”

They’re a ubiquitous sight on streets, roads and lanes across the United Kingdom – brightly coloured boards outside properties advertising their sale, usually with the name of the estate agent responsible, together with a telephone number by which to contact them if you’re interested. Estate agents have long used these signs to drive interest in … Continue reading “Is the quality of your estate agent signage letting you down?”

Wayfinding signage is ubiquitous in urban centres, public spaces, healthcare facilities and transportation hubs. Wayfinding systems initially served a simple function, consisting of arrows and signs to direct people towards their destination. Decades of research and evolution in wayfinding signage has led to the development of a highly integrated technology-driven discipline with an overriding focus … Continue reading “Wayfinding Signs in educational settings – a tool to engage, enrich and inspire?”

You can never have too much custom. Whether you’re an established and booming business with a loyal customer base, or a new franchise in an unfamiliar neighbourhood, it pays to avoid becoming complacent. The strategy of using your shop windows for promotional signage displays offers a range of benefits to all retail-oriented businesses with bricks-and-mortar … Continue reading “How to give your business a boost using shop window promotional signage”

The high street has always been a competitive environment with a limited number of potential customers, established brand loyalty and a willingness to pay more at local and ‘authentic’ businesses. According to a report commissioned by the Economist, the high street retail environment has become considerably more cut-throat in recent years. Uncertain futures? Retail sales … Continue reading “Halo illuminated letters in high street signage:”

Signage makes up a surprisingly large chunk of our visual and physical environments. We take in hundreds to thousands of signs every day, depending on what we’re doing. Encountering so many signs in such a short period of time means that we rarely spend more than a second looking at a particular sign. This has … Continue reading “There’s far more to corporate signage than you think”

Your external signage represents your business, either working to impress and draw passers-by into your store, or make them turn away without ever giving your business so much as another glance. Poorly maintained or low quality signage can even leave these potential customers with actively negative opinions of your firm, despite never having set foot … Continue reading “Why should you use a professional sign company for your business signage?”