We may have entered a so-called ‘digital age’, but businesses overlook the power of print at their peril. Today, having a strong online presence is, of course, absolutely vital, with more aspects of our everyday lives being transferred online and the growth of e-commerce meaning any company – selling goods, products and services of any … Continue reading “Great design and print can help you grow your business”

Signage is one thing no business can afford to get wrong. Because the signs on the front of your premises are always visible and always advertising you to the world, ensuring they stand out, look attractive and are memorable to potential customers is absolutely vital when it comes to winning that much-needed footfall on the … Continue reading “What makes a great sign?”

The Sussex Sign Company is very proud to announce that it has been selected as the headline sponsor of 2017’s Let’s Do Business Brighton Expo, which takes place on May 11th this year. This is one of the most exciting and prestigious events in the South East’s business calendar, and The Sussex Sign Company is … Continue reading “The Sussex Sign Company Is  proud to sponsor the Let’s Do Business Brighton Expo 2017”

Change is good. We live in an age where nothing stands still, and while some of us might feel a sense of dread when things are shaken up, there can be no doubt that the only way companies move forward is by embracing change. Being pushed out of our comfort zones by change is one … Continue reading “Organisations change all the time, so their signage should too.”

January is the month of reinvention. The New Year celebrations usher in a phase of good intentions, when we promise ourselves a period of self-improvement and transformation. Determined to shed the excess Christmas pounds, exercise more, drink less, learn a new skill, we all put our best foot forward at the beginning of the year, … Continue reading “Renew your image in 2017, with the help of new signage”

Christmas probably seems like a distant memory, now that the reality of the New Year is upon us. The season of indulgence has passed and most people wake up on January 1st full of good intentions. We all make individual and often deeply personal promises to ourselves to lose weight, write that novel, learn a … Continue reading “Best New Year’s Resolution for Your Business? New Signage”

Being a business owner means no end of tasks and concerns to tackle and take care of. Of these responsibilities, advertising and business promotion is perhaps one of the most costly and time-consuming. Many businesses choose to consult a marketing agency – a choice which inevitably involves paying substantial fees and handing over the future … Continue reading “Vehicle Signwriting: What are the Benefits?”

It hasn’t been a great month for estate agents, what with the government announcing a ban on tenants’ letting fees in the Autumn Statement. While this was understandably welcomed by most citizens and homelessness charities across the country, the move triggered a wave of condemnation and despair from estate agents and landlords. Agents are naturally … Continue reading “Could Estate Agent Signage be Banned? Here’s Why We Think it’ll Never Happen”

Wayfinding signage presents us with a paradox – if it’s doing its job effectively, it shouldn’t even be noticed by those who use it. Effective signage, therefore, is conspicuous only by its absence, when people realise how much they depend upon wayfinding systems in order to orient and traverse urban spaces. Despite the fact that … Continue reading “Why Does Effective Wayfinding Signage Need That Expert Touch?”

The use of signage in universities and colleges serves two primary purposes, which together make signage an absolutely vital tool to the further education sector. Firstly is the function of signage as a component in any effective wayfinding solution. Wayfinding signage helps students, staff and visitors to navigate large campuses and individual buildings, allowing the … Continue reading “Why is University and College Signage So Essential?”