Corporate branding is more important than you think Getting your branding spot on is key when you’re running a business, because branding is how customers are going to recognise you. The combination of a name, logo, colour scheme and slogan can be a really powerful marketing tool when you get them right, helping to shape … Continue reading “A unified brand: why corporate identity signage matters”

At some time or another, many of us have dreamt of seeing our name in lights. Treading the boards might be a distant hope and acting skills might be lacking, but you could still see your name in lights in another way, if you invest in illuminated signage. It may not be your own name, … Continue reading “Your name in lights: how illuminated signs could get your business noticed”

Signage is one thing no business can afford to get wrong. Because the signs on the front of your premises are always visible and always advertising you to the world, ensuring they stand out, look attractive and are memorable to potential customers is absolutely vital when it comes to winning that much-needed footfall on the … Continue reading “What makes a great sign?”

Change is good. We live in an age where nothing stands still, and while some of us might feel a sense of dread when things are shaken up, there can be no doubt that the only way companies move forward is by embracing change. Being pushed out of our comfort zones by change is one … Continue reading “Organisations change all the time, so their signage should too.”

New Year, New Signs We were only a handful of days into 2017 when several major High Street companies, including Next, began to issue warnings about what a challenging year this could turn out to be. Stock prices began to slide, as industry analysts assessed sluggish sales over the Christmas period and expressed their fears … Continue reading “Is 2017 the year to renew your signs?”

Illuminated Signage We are now well and truly in the depths of the bleak midwinter, when the evenings draw in early, the cold begins to get us all down and the weather is often as miserable as that post-Christmas feeling. It’s little wonder that when the January blues strike, most of simply bury our heads … Continue reading “Brighten Up The Winter Months With An Illuminated Sign”

We have already entered one of the busiest periods in the shopping calendar, with Christmas and New Year meaning bargain hunters everywhere have braved the cold and gloomy weather to grab those stocking fillers and fill their fridges for the celebrations. While retailers and restaurant or pub owners are probably already rushed off their feet, … Continue reading “Signage The Christmas Gift Which Keeps on Giving”

Great signage in London Christmas is always the busiest time of year for retailers, and with only a handful of shopping days left until the big day, clinching those all-important Christmas sales is crucial. Retail analysts are predicting that spending on Christmas this year will be at the highest it has been since the financial … Continue reading “How good signage could boost Christmas sales for businesses in the Capital”

Almost all businesses have signs nowadays – they’re simply essential to show customers where your store is, and have many functions that allow them to be one of the most powerful marketing tools in the arsenal of any business owner. But with signage so ubiquitous, how do you differentiate your company from the others? Illuminated … Continue reading “Halo Illuminated Signage: Don’t Ignore the Benefits!”

The high street has always been a competitive environment with a limited number of potential customers, established brand loyalty and a willingness to pay more at local and ‘authentic’ businesses. According to a report commissioned by the Economist, the high street retail environment has become considerably more cut-throat in recent years. Uncertain futures? Retail sales … Continue reading “Halo illuminated letters in high street signage:”