Change is good. We live in an age where nothing stands still, and while some of us might feel a sense of dread when things are shaken up, there can be no doubt that the only way companies move forward is by embracing change. Being pushed out of our comfort zones by change is one … Continue reading “Organisations change all the time, so their signage should too.”

New Year, New Signs We were only a handful of days into 2017 when several major High Street companies, including Next, began to issue warnings about what a challenging year this could turn out to be. Stock prices began to slide, as industry analysts assessed sluggish sales over the Christmas period and expressed their fears … Continue reading “Is 2017 the year to renew your signs?”

January is the month of reinvention. The New Year celebrations usher in a phase of good intentions, when we promise ourselves a period of self-improvement and transformation. Determined to shed the excess Christmas pounds, exercise more, drink less, learn a new skill, we all put our best foot forward at the beginning of the year, … Continue reading “Renew your image in 2017, with the help of new signage”

Wayfinding signage presents us with a paradox – if it’s doing its job effectively, it shouldn’t even be noticed by those who use it. Effective signage, therefore, is conspicuous only by its absence, when people realise how much they depend upon wayfinding systems in order to orient and traverse urban spaces. Despite the fact that … Continue reading “Why Does Effective Wayfinding Signage Need That Expert Touch?”

Corporate Signage: When thinking of a company or a brand, what comes to mind? Perhaps the last experience that you had with the company flashes in front of your eyes, or maybe an advert that you saw which referenced the brand in question. When we consider our encounters and relationships with businesses and brands, we … Continue reading “Why use The Sussex Sign Company for corporate signage.”