Get your business seen in the dark If you want your company premises to pack a visual punch both inside and out, there are few more effective tools than illuminated signage. An illuminated sign can not only convey all the important information you need to get across to your customers, but correctly installed in a … Continue reading “Choosing the right sign illumination”

The Sussex Sign Company were proud Headline Sponsors for the “Let’s do Business” Exhibition in Brighton on the 11th May 2017 The Expo was attended by over 500 SME’s and they were kept busy with a packed itinerary which included a seminar given by The Sussex Sign Company’s very own Managing Director Norman Mayhew who … Continue reading “Lets Do Business Headline Sponsor”

Pub Signage – Restaurant signs – Night Club Signs If you own or manage a pub, you probably know a fair bit about its history and possibly even about how it got its name. The names given to pubs and inns up and down the United Kingdom offer fascinating snapshots of the nation’s history, commemorating … Continue reading “The intriguing story of the pub sign, and why they still matter”

New Signage Adds More Profit For Your Business Change can be a frightening thing. Everybody has a comfort zone they like to stay within, and change frequently represents a foray into the unknown and unfamiliar, which we’re often reluctant to make. People trust and like things they know and have always known – just look … Continue reading “Afraid of Change? How New Signage Could Revolutionise Your Business”

We may only just have got Easter out the way, but the pleasant spring weather has probably made many people turn their thoughts towards summer. Long, lazy evenings with a cold glass of wine, barbecuing and dining al fresco, picnics in the park, days hot enough for ice cream at the seaside – not things … Continue reading “Why you should upgrade your shop front signs before summer arrives”

Corporate branding is more important than you think Getting your branding spot on is key when you’re running a business, because branding is how customers are going to recognise you. The combination of a name, logo, colour scheme and slogan can be a really powerful marketing tool when you get them right, helping to shape … Continue reading “A unified brand: why corporate identity signage matters”

Companies rebrand themselves all the time, for a variety of reasons. Just as the clothing fashions which suited you a decade ago have probably changed, so too trends and fashions in branding can change over time, meaning that what suited your business back then might look a bit outdated now. Whether it’s a simple and … Continue reading “Disastrous rebrands, and how to avoid them”

Signage is one thing no business can afford to get wrong. Because the signs on the front of your premises are always visible and always advertising you to the world, ensuring they stand out, look attractive and are memorable to potential customers is absolutely vital when it comes to winning that much-needed footfall on the … Continue reading “What makes a great sign?”

Spring Into Action With New Signage Whether you’re launching a full rebranding exercise or you’re looking at a smaller-scale makeover to the front of your business premises, you need to plan your new sign project with care. Studies have shown that the human brain processes what it can see, forms a first impression or makes … Continue reading “Planning Your New Sign Project”

Ensure Your Signs Work For You and Add Value To Your Bottom Line If you own or run a small- or medium-sized business, chances are you’re hard at work day in, day out, throughout the year. For many, the concept of a ‘day off’ is probably alien, and holidays can be few and far between … Continue reading “How To Make Your Signs Work All Year”