Signage is one thing no business can afford to get wrong. Because the signs on the front of your premises are always visible and always advertising you to the world, ensuring they stand out, look attractive and are memorable to potential customers is absolutely vital when it comes to winning that much-needed footfall on the … Continue reading “What makes a great sign?”

Spring Into Action With New Signage Whether you’re launching a full rebranding exercise or you’re looking at a smaller-scale makeover to the front of your business premises, you need to plan your new sign project with care. Studies have shown that the human brain processes what it can see, forms a first impression or makes … Continue reading “Planning Your New Sign Project”

Ensure Your Signs Work For You and Add Value To Your Bottom Line If you own or run a small- or medium-sized business, chances are you’re hard at work day in, day out, throughout the year. For many, the concept of a ‘day off’ is probably alien, and holidays can be few and far between … Continue reading “How To Make Your Signs Work All Year”

Change is good. We live in an age where nothing stands still, and while some of us might feel a sense of dread when things are shaken up, there can be no doubt that the only way companies move forward is by embracing change. Being pushed out of our comfort zones by change is one … Continue reading “Organisations change all the time, so their signage should too.”

January is the month of reinvention. The New Year celebrations usher in a phase of good intentions, when we promise ourselves a period of self-improvement and transformation. Determined to shed the excess Christmas pounds, exercise more, drink less, learn a new skill, we all put our best foot forward at the beginning of the year, … Continue reading “Renew your image in 2017, with the help of new signage”

Illuminated Signage We are now well and truly in the depths of the bleak midwinter, when the evenings draw in early, the cold begins to get us all down and the weather is often as miserable as that post-Christmas feeling. It’s little wonder that when the January blues strike, most of simply bury our heads … Continue reading “Brighten Up The Winter Months With An Illuminated Sign”

We have already entered one of the busiest periods in the shopping calendar, with Christmas and New Year meaning bargain hunters everywhere have braved the cold and gloomy weather to grab those stocking fillers and fill their fridges for the celebrations. While retailers and restaurant or pub owners are probably already rushed off their feet, … Continue reading “Signage The Christmas Gift Which Keeps on Giving”

Corporate Signage: When thinking of a company or a brand, what comes to mind? Perhaps the last experience that you had with the company flashes in front of your eyes, or maybe an advert that you saw which referenced the brand in question. When we consider our encounters and relationships with businesses and brands, we … Continue reading “Why use The Sussex Sign Company for corporate signage.”

Why Should You Only Trust a Commercial Signage Specialist with Your Business Signs? Commercial signage is perhaps the most fundamental way of promoting a business. Signage indicates to everyone who passes by that your business is located here. This way, not only will those who have encountered your other forms of marketing be able to … Continue reading “Only Trust a Commercial Signage Specialist with Your Business Signs”

You can never have too much custom. Whether you’re an established and booming business with a loyal customer base, or a new franchise in an unfamiliar neighbourhood, it pays to avoid becoming complacent. The strategy of using your shop windows for promotional signage displays offers a range of benefits to all retail-oriented businesses with bricks-and-mortar … Continue reading “How to give your business a boost using shop window promotional signage”