Branding your vehicle makes sense. Customers are more likely to use your services if they recognise your brand, because you’ve built trust and brand awareness through a professional marketing campaign. Using car signwriting in the form of a vinyl wrap is not only extremely cost effective, but it increases your brand authority by creating that … Continue reading “The Dos And Don’ts Of Creating Great Car Signwriting”

If you’ve spent time driving on the UK roads recently, the chances are that you’ve seen plenty of vehicles covered in decorative graphics advertising everything from individual trades to radio stations or even the latest films. These stunning effects are achieved using vinyl wrap, which is one of the most cost-effective forms of advertising. With … Continue reading “Are Car Signs A Good Investment For Your Business?”

Vehicle signage has been around for as long as there have been advertising vehicles, right back to the days of the horse and cart when a sign writer would paint on the name and location. It’s a method that has proved incredibly long-lasting: at least until the advent of vinyl. Now it’s possible to add … Continue reading “Vehicle Signage: Is Wrapping Or Lettering Better For Your Promotional Vehicles?”

If you’re a small business, the chances are that your marketing budget may be equally small. But vehicle signage offers real ‘bang for your buck’ in terms of return on investment and is one of the most effective forms of advertising out there. However, it’s not always budget that stops small business owners from using … Continue reading “Creating The Perfect Vehicle Signage For Your Van”

One of the most frequently asked question about vehicle wraps is surely: “What kind of RoI can I expect from a wrap?” The answer is that it’s impossible to accurately measure the return, but just consider the statistics: vehicle graphics in a high-traffic area can be seen by 3000 people an hour, resulting in a … Continue reading “Frequently Asked Questions About Vehicle Wraps”

We’ve all seen them – vehicles wrapped in eye-catching graphics, with a great slogan. Maybe they’ve been in front of you in a traffic jam, or parked outside the supermarket. Perhaps you’ve seen one as you drop the kids off at school, or maybe there’s one parked in your road. Car wrap advertising is on … Continue reading “Why Car Wrap Advertising Is Your Secret Weapon”

Wrapping your car in vinyl may have started as a quick way to transform domestic vehicles into government taxis in Germany, but it’s now worth its weight in gold as a low-cost, high-impact way to advertise your goods and services. Mobile advertising creates more impressions than any other form of advertising, and it creates a … Continue reading “The Seven Steps to a Perfect Car Wrap”

Eye-catching vinyl-wrapped vehicles are becoming more and more common on our streets. And no wonder – these mobile billboards make millions of impressions a year and can be used for long-term or short-term promotions with the addition of a decal. Flexible and cost-effective, vinyl wrap advertising is catching on fast. If you’re looking for a … Continue reading “The Art of the Vinyl Car Wrap”

Great advertising is all about creating that first impression that lasts. So it may or may not surprise you that, according to research in the US, bright and attractive vinyl car and van wraps created an astonishing 1.26 million impressions in a year. So what’s so great about vinyl wrap advertising? Obviously, mobile advertising has … Continue reading “Create Great Vinyl Car Wraps And Watch Your Impressions Soar”

Making the most of your vehicles for marketing. Incorporating seasonal elements into your campaigns at Christmas (or Easter) is a proven way of increasing sales and creating a huge visual impact. If you’re considering a seasonal campaign, then vehicle graphics should definitely be in the mix – here’s why. Practicality and proven reach The point … Continue reading “Creating seasonal campaigns with vehicle graphics”