It hasn’t been a great month for estate agents, what with the government announcing a ban on tenants’ letting fees in the Autumn Statement. While this was understandably welcomed by most citizens and homelessness charities across the country, the move triggered a wave of condemnation and despair from estate agents and landlords. Agents are naturally … Continue reading “Could Estate Agent Signage be Banned? Here’s Why We Think it’ll Never Happen”

School signage is often overlooked by comparison to corporate signage, and even compared to higher educational organisations such as colleges and universities. Signage in schools is no less vital, however, and plays a wide range of important roles inside a school. From building the school’s reputation as an educational institution to ensuring that everyone can … Continue reading “What Makes for Quality and Effective School Signage?”

Why Should You Only Trust a Commercial Signage Specialist with Your Business Signs? Commercial signage is perhaps the most fundamental way of promoting a business. Signage indicates to everyone who passes by that your business is located here. This way, not only will those who have encountered your other forms of marketing be able to … Continue reading “Only Trust a Commercial Signage Specialist with Your Business Signs”

You’ve spent months of planning, designing and building to spruce up the interior of your high street shop. It’s now opening day, and despite the marketing campaign you don’t attract anywhere near as many customers as you hoped and expected. It hurts even more because you’re sure you did everything right, no? The answer could … Continue reading “Don’t Underestimate the Importance of Shop Signs!”

Almost all businesses have signs nowadays – they’re simply essential to show customers where your store is, and have many functions that allow them to be one of the most powerful marketing tools in the arsenal of any business owner. But with signage so ubiquitous, how do you differentiate your company from the others? Illuminated … Continue reading “Halo Illuminated Signage: Don’t Ignore the Benefits!”

All retail premises on high streets face certain pressures these days, with growing numbers of consumers opting for online commerce against the general backdrop of commercial uncertainty over what the future holds. Despite historically high house prices, estate agents feel both of these pressures particularly keenly at the moment, and unless the Brexit affair is … Continue reading “A Powerful Tool: Differentiate Your Brand and Drive New Clients with LED Light Pockets”

Wayfinding signage is ubiquitous in urban centres, public spaces, healthcare facilities and transportation hubs. Wayfinding systems initially served a simple function, consisting of arrows and signs to direct people towards their destination. Decades of research and evolution in wayfinding signage has led to the development of a highly integrated technology-driven discipline with an overriding focus … Continue reading “Wayfinding Signs in educational settings – a tool to engage, enrich and inspire?”

The high street has always been a competitive environment with a limited number of potential customers, established brand loyalty and a willingness to pay more at local and ‘authentic’ businesses. According to a report commissioned by the Economist, the high street retail environment has become considerably more cut-throat in recent years. Uncertain futures? Retail sales … Continue reading “Halo illuminated letters in high street signage:”

Signage makes up a surprisingly large chunk of our visual and physical environments. We take in hundreds to thousands of signs every day, depending on what we’re doing. Encountering so many signs in such a short period of time means that we rarely spend more than a second looking at a particular sign. This has … Continue reading “There’s far more to corporate signage than you think”

Your external signage represents your business, either working to impress and draw passers-by into your store, or make them turn away without ever giving your business so much as another glance. Poorly maintained or low quality signage can even leave these potential customers with actively negative opinions of your firm, despite never having set foot … Continue reading “Why should you use a professional sign company for your business signage?”