Wayfinding signage is essential in cities like London, where the ability to navigate on foot is paramount. In fact, the term wayfinding was coined in the 1960s as part of a study into what became known as ‘city legibility’. Of course, the capital already has one of the most easily recognised and useful wayfinding documents … Continue reading “Signage For Wayfinding In London: What It Means For Your Business”

Creating signage for your London business can seem like a nightmare and it’s easy to get it wrong. Nailing the design and readability, choosing the right materials and displaying your logo correctly are all time-consuming. It can seem easier to spend time and money on your website and forget your sign altogether, and that’s the … Continue reading “Signage Fails And How To Avoid Them”

When it comes to creating eye-catching signs for your London business, size really does matter. It’s critical that you get the size right when it comes to signage – too large and you can ruin the aesthetic of your premises, too small and you’ll never get noticed and your potential customers will never know who … Continue reading “Signage Size Matters So Get The Right Size For The Job”

When a client enters your London office, what impression does it make on them? If your first impressions could do with smartening up, consider new signage in the form of digital wallpaper. This is the innovative way to combine colour, pattern and corporate messaging in one aesthetic package that delivers real design punch with a … Continue reading “Signage Choices: Why Your Office Needs Digital Wallpaper”

Social media is a brilliant tool for building your brand. With 3 billion people worldwide now using social channels to directly connect to their favourite brands, shares and likes are some of your best marketing weapons. If you’re not working these signage trends, and you are a business in a major global city like London, … Continue reading “Signage Trends That Make Your Business Instantly Instagrammable”

If you’re holding an event in West Sussex, are you overlooking the basics such as your event wayfinding signs? These signs can help your guests move smoothly from place to place, which is why you need to put yourself in their place. People can get lost or become overwhelmed by the sheer scale of an … Continue reading “Signage For Real People, To Maximise Your Event”

If you own a food business in London, you’ll constantly be on the lookout for savvy marketing to give you the edge. Sometimes it pays to go back to basics and take a look at the way your signage is performing when it comes to advertising your cafe, pop up or food truck. Your signs … Continue reading “Signage: 3 Trends Your Food Business Needs To Know About”

If you want to create an unparalleled brand experience for your customers, you need to look beyond design, signage and wayfinding is very important However beautiful your West Sussex premises are, your audience won’t enjoy a premium brand experience unless they can navigate the space in a way that makes sense and enables them to … Continue reading “Signage – Wayfinding and The Brand Experience”

Signage design in London is more important than ever. In fact, the biggest brands in the world are sitting up and paying attention to the importance of signs which means they’re now evolving into something new and exciting. From clever use of vinyl wraps and negative space to vintage and minimal design, the future looks … Continue reading “Signage Design Trends You Need To Know About In 2019”

Signage design is important so when you’re investing in new signs for your London business, you need to know that they’ll stand out from the crowd. From illuminated signs to wayfinding signage, how do you create eye-catching signs that really work? What are the elements that create successful signs that deliver a good return on … Continue reading “5 Elements Of Effective Signage Design”