Your in-store signage is the first point of contact between your retail business and your customers, and critical to creating a valuable customer experience. In fact, 88% of independent store owners surveyed by A.R.E. | POPAI intend to increase their budget for signs and graphics over their previous year’s spend. Retail signs are a highly … Continue reading “Five Best Practices When Creating Retail Signage”

Facebook, Twitter and Instagram. You know you need to have a social media presence, but for a high street business, high-quality signage is still a savvy marketing strategy. Nothing builds brand awareness like outdoor signs that are well-designed, well-executed and displayed correctly. Visual communication While your Facebook page can build your digital profile, nothing brands … Continue reading “Why Outdoor Signage Is As Important As Facebook”

If you’re struggling to break through the visual noise and get your business noticed, you may need to resort to psychological warfare. At least, you might need to look at the psychology of signage in order to break through and connect with your audience. Signs can increase sales, drive customer loyalty and improve the customer … Continue reading “The Psychology Of Signage And Making It Work For You”

Good signage earns attention, and it doesn’t bully your audience. But how do you know what a good sign looks like? Know your objectives It’s always tempting to put brand awareness top of your list of objectives, but how do you intend to measure what that looks like? Instead, bind your objectives to clear metrics … Continue reading “The Rules Of Good Signage”

Whether your retail premises have recently undergone a refit, or you’re designing a walking route around a stately home, the challenges that face you are fundamentally the same: how can I use beautifully designed signage to enhance the brand experience for customers and visitors? The problem that faces you is whether you can use bold … Continue reading “Why Your Sign Company Can Be Central To Delivering A Brand Experience”

Wherever you look on the average British high street, you’ll see illuminated signs with a subtle and sophisticated halo lighting effect. This beautiful way of highlighting and differentiating a sign uses built up letters and LED lighting to create the effect. What is the halo effect? Using lightweight and hollow letters, the internal LED lights … Continue reading “Why Halo Illuminated Signs Are So Popular On The British High Street”

As the backbone of our society, the public sector has to work hard to give us information about our surroundings. That’s what makes public sector signage so important in our modern world – we rely on these signs to help us navigate the built environment or for vital information. What is public sector signage? When … Continue reading “Why We Need Public Sector Signage”

If you’re thinking about the ways that you can use high quality and well-designed signage this year, then there’s a world of astonishing possibilities. Though some of them may not quite be available to a sign writing company near you in the immediate future, they’re a sign of the way that technology is changing what … Continue reading “The Most Intriguing Signage Trends For 2018”

Illuminating your signage is about so much more than showing customers where you are. In fact, a well-illuminated sign will provide cost-effective advertising 24 hours a day, maximising the effectiveness of your message. Even if you don’t stay open all day and all night, your sign will still be doing your marketing for you. Versatile … Continue reading “Why Your Business Needs To Light Up With Illuminated Signs”

What do Kiehl’s, Triumph and Versace all have in common? These diverse businesses all use halo lit signs to project a sophisticated image. This unique and subtle lighting effect is used to create eye-catching signage that elevates not only the perceived value of the sign, but also the company that uses it. In short, if … Continue reading “Create A Wow: How To Use Halo Lit Signs Effectively For Your Business”