There are many benefits to changing our company signage to LED. Did you know that the per-lumen price of LED bulbs has fallen by a factor of fifty since they first came into use in the 1960s? In fact, LEDs are so cost-effective that there really is no excuse not to use them for your … Continue reading “Illuminated signage – why change to LEDs?”

Every sign you create is an opportunity for you to communicate with your customers. Strategic signs and consistent messaging will help communicate your brand’s story, boost recognition, trust and ultimately, sales. Signs no retailer can ignore Your signs should direct, inform and be located to give maximum impact. Outdoor signage should not only create interest … Continue reading “How Strategic Signage In London Can Boost Your Sales”

Introducing art into your London workplace has a range of benefits. Opting for a splash of colour is proved to affect mood, while artworks from graphic glass manifestation stickers to digital wallpapers can help your workforce think smarter and be more creative. Proving that signage doesn’t have to be purely functional, art-based solutions are a … Continue reading “Signage Brings Art And Productivity Into The Workplace”

Do you know how to find your way? Whether you need signs to direct customers around your store, or wayfinding signs for an exhibition or display in West Sussex, there are certain fundamental rules you’ll need to follow to create the most effective signs. Creating effective wayfinding signage is an art, and there are a … Continue reading “10 Tips For Effective Wayfinding Signage”

How long did it take you to get the design for your ecommerce site right? And the signage for your bricks and mortar premises in London? The fact is physical signs should never be an afterthought – they’re an important part of your sales team. Signs can help your customers navigate your store, attract them … Continue reading “Signage Your London Retail Premises Can’t Afford To Ignore”

Have you ever half glimpsed a faded piece of signage in London? Then you’ve seen a ghost sign, one of the fascinating pieces of advertising history that can still be seen around the capital. These fading adverts, like the Hovis sign in Haringey and the Bovril sign in Brixton, have endured over the centuries and … Continue reading “Signage History – The Ghost Signs Of London”

Event sponsorship, in London and across the country, connects your business to the community while communicating a positive brand message. Signage for sponsors is a savvy way to raise awareness of your brand, drive traffic towards your business and ultimately create more sales opportunities. Innovative signage puts your sponsorship front and centre for maximum impact. … Continue reading “Signage For Sponsors: Connection And Communication”

Wherever your business is, from London to Edinburgh, the chances are that you’ll need temporary signage. You could be thinking ahead to the winter sales or considering running your own pop-up shop or restaurant for a few weeks or months. Whether your business is well-established or seasonal, temporary signs are lightweight, cost-effective and durable enough … Continue reading “Signage For Temporary Use: Why, When And What?”

Wayfinding signage is essential in cities like London, where the ability to navigate on foot is paramount. In fact, the term wayfinding was coined in the 1960s as part of a study into what became known as ‘city legibility’. Of course, the capital already has one of the most easily recognised and useful wayfinding documents … Continue reading “Signage For Wayfinding In London: What It Means For Your Business”

Creating signage for your London business can seem like a nightmare and it’s easy to get it wrong. Nailing the design and readability, choosing the right materials and displaying your logo correctly are all time-consuming. It can seem easier to spend time and money on your website and forget your sign altogether, and that’s the … Continue reading “Signage Fails And How To Avoid Them”