Research carried out by AXA has revealed that around 65 per cent of van owners in the UK (a sample of 300 participated in the survey) use vehicle signage to advertise their commercial activities. Though 60 per cent of respondents provide contact telephone numbers (mobile or landline) on their vans, fewer than half include a website address. And only 20 per cent include Facebook and Twitter links.
AXA believes many small-business owners in the UK are failing to make the most of vehicle signage, noting that the majority of prospective customers are more inclined to visit a website than make a call to enquire about a product or service.
The managing director of AXA Business Insurance, Darrell Sansom, added that more than 50 per cent of prospective customers choose not to do business with a company whose vehicle signage contains basic spelling errors.
Mr Sansom said: “Done properly [vehicle signage] has to be one of the best forms of advertising there is. But getting it wrong can be at best a waste of money, and at worst damaging to your business.”
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