Councillors in Dersingham, Norfolk, have described roadside signs on Lynn Road as “hideous.”
The signs were installed by Marketing Force as part of a sponsorship deal linked to the roundabout situated just off the A149. In total, three signs were installed by the company, which Norfolk County Council appointed to oversee the deal. Each sign includes the name of the council.
Councillor, Zipha Christopher, was among those to denounce the signs, which have cause outrage in the local community. The councillor remarked: “The signs are hideous and we don’t want them.”
Tony Bubb, councillor for Dersingham, is also no fan of the signs. Councillor Bubb said: “They are completely out of character [with the surrounding area].”
Despite the findings of an independent safety review, which seemingly found no significant safety risk associated with the signs, some council members argued that the signage was unsafe.
Following the developments, Norfolk County Council is expected to refuse planning permission for the signs.
Here at The Sussex Sign Company, we cannot offer an opinion on the three signs in question. What we can do is note the importance of ensuring that signs conform to three criteria: they must be safe, easy to notice and in keeping with the surrounding environment.